Location Harley-Davidson Museum, Milwaukee / Designer: Pentagram Design / Fit-Out: Kubik Maltbie
Open to the public in 2008, the Harley-Davidson Museum’s visitor experience tells the story of the Harley-Davidson Motor Company. Housing an impressive 40,000 square feet of exhibits, this expansive experience presents iconic motorcycles ranging from the 1903 Serial No.1 bike among many other examples of the company’s heritage.
The artefacts include those taken from Harley-Davidson’s corporate archives as well as those donated by motorcycle and H-D enthusiasts, all of which contribute to portraying the company’s renowned history.
“To see the Serial No.1 bike lit-up in the Click case like that is just jaw dropping. What an impact moment when you enter the gallery.”
John Harper
Project Manager
Kubik Maltbie